Artificial Inspiration

Artificial Inspiration

What does recent progress in artificial intelligence mean for art and artists?

Lydia Jones-Parry

3 min read

black and white photograph of Andy Warhol wearing sunglasses in front of a stack of Brillo boxes

Artificial intelligence is changing the face of every industry. Does it spell the end for artists, or is it a logical next step?

Art programs powered by artificial intelligence are trained on enormous data sets of existing art. They create images based on prompts. In theory, the AI only mimics the patterns of existing art. But what happens when the output looks like the work of a real artist? Is that a copyright violation?

There's a fine line between inspiration and copying, and AI stomps all over it.

poodiddlydoo, commenting on The Verge

AI-generated ‘Théâtre D’opéra Spatial’ by Jason M. Allen, awarded first prize at the Colorado State Fair Fine Arts Competition.

A new wave of lawsuits is beginning. Artists are suing the companies and individuals behind AI programmes, who they feel have unfairly used their work. The outcomes will likely set precedents for intellectual property in the age of technology.

Imitation has been a cornerstone of art since the Renaissance. Many postmodern artists even rebelled against the concept of originality. But when does inspiration become appropriation? When Andy Warhol debuted his Brillo boxes, the world was enamoured with his ingenuity. His meticulous recreation of an existing product changed the very definition of art.

Andy Warhol with his Brillo boxes at Moderna Museet, Stockholm in 1968

Another Warhol creation, however, is proving much more controversial. The US Supreme Court is hearing the copyright case of the photographer, Lynn Goldsmith, whose photo of Prince was used by Warhol in 1984 for a series of silkscreens.

1981 Portrait of Prince by Lynn Goldsmith (left) and 16 silkscreen reproductions by Andy Warhol (right)

This might seem far removed from AI lawsuits but the fundamental questions are the same. How we address them shows how precarious the definition of ‘fair use' is.

Firstly, who is considered an artist? The AI? The user who supplies the prompt? The photographer? The Brillo box designer? Secondly, if the Brillo box, or the urinal in Marcel Duchamp’s Fountain, could be transformed by a change in context and definition, then is the same not true for a photograph that becomes a series of silkscreens? Or the AI algorithm that melds and transforms existing artworks?

Appropriation has been a fact of the art since its inception, long before there were intellectual property laws to decide who owns what. Inspiration does not exist in a vacuum, and it is rare for either artificial or organic intelligence to create something truly new. But how far is too far? How do we secure a non-exploitative future for art? How do we litigate technology that moves faster than we can understand? Should we let art run its course?

Finally, should we rely on the Supreme Court or ChatGPT to tell us?

Go Deeper

This article by The Verge details an ongoing AI art lawsuit.

American Scientist explores the who, what and why of AI art.

The New Yorker reports on the Supreme Court's "self conscious" response to an intellectual property case raised against Andy Warhol.

Have thoughts?

Avant Essays are short(ish) opinions on art, written by anyone with an opinion on art. Have something to say? Get in touch.


More in this series

Avant Essay, Are graffiti tags the purest art form
essay

Are graffiti tags the purest art form?

Tagging offers no reward beyond the rush of its creation, and the chance to be part of something bigger.

5 min read
Emily Xie: Plastic Code
essay

Emily Xie – Plastic code

Chinese-American artist Emily Xie’s coded creations replicate old world fabrics in new world media. Combining AI and generative methods, she asks what it means to be material in a digital world.

2 min read
Iskra Velitchkova – Can machines make us more human?
essay

Iskra Velitchkova – Can machines make us more human?

We rely on computers in nearly every area of our lives, including creativity. Iskra Velitchkova explores the relationship between humans and technology. With generative artworks, she uncovers the ‘second self’ that emerges when we interact with machines.

4 min read
Avant Essay, Bridging the gap between Hip-Hop and Art
essay

Bridging the gap: how 50 years of hip-hop has changed the artworld

This is the story all about how hip-hop and art have propelled each other to global domination. From graffiti on the streets of the Bronx to record breaking auction results, hip-hop giants continue to make waves in the artworld.

8 min read

Insightful?

Insightful?

Subscribe to the Avant Arte newsletter for the art world in your inbox.


Discover more insights

Black and white profile of a man with curly hair, examining a glass object against a textured surface.
00:59
video

Man Ray

Discover the trailblazing techniques and pioneering experiments of a photographic master.

close up of a softly-rendered portrait of a sad man
interview

And the Oscar for Best Movie Poster goes to…

We speak with Hollywood’s favourite poster artist James Jean about art, film and a new category for the Academy Awards.

6 min read
Keita in Tokyo
guide

One Thousand Portals: Keita Morimoto in Tokyo

Tokyo might be the densest metropolitan area in the world, but it isn’t all go-go-go. Keita Morimoto introduces a quieter side of Tokyo.

3 min read
Tyler Hobbs leaning down to write on a work surface
interview

In conversation: Tyler Hobbs

"Can I write a program that creates a painting?"

5 min read